Who we are

An independent desk built around curated supply.

We use curation to prioritise relevant inventory and cleaner supply paths before activation — while retaining the buying technology best suited to each campaign. The DSP remains the activation layer; curation shapes what it buys and how it gets there.

CURATION & SUPPLY TECHNOLOGY— platforms and marketplaces that may be used as part of a campaign’s supply strategy

Availability is subject to access, market and inventory conditions. Not all platforms are used on every campaign, and their presence here does not imply a formal partnership.

What curation actually does

Choosing the supply before the bid.

Curation is a selection layer. Rather than bidding across everything a platform can reach, we define which inventory is relevant for a campaign and package it so the buying platform works on a shorter, more relevant list.

Contextual relevance

The content environment the ad runs in — subject, tone, language.

Inventory quality

Viewability, completion, fraud signals and publisher standards.

Audience

Where addressable audiences are available and permitted.

Market & geography

Country, language and regional availability of the supply.

Format fit

Which placements actually support the format the campaign needs.

Deal structure

Whether the inventory is best accessed via PMP, PG or open auction.

How it runs

From selection to activation.

STEP 01

Select

We define which supply matters for this campaign — publishers, environments, formats, markets.

STEP 02

Package

That selection is expressed as a curated deal or marketplace on a supply platform.

STEP 03

Activate

The deal is activated in the DSP chosen for the campaign. The DSP still does the bidding.

STEP 04

Adjust

Traders review delivery and supply signals through the flight and refine the selection.

Curation shapes what gets bought and how it is reached. It does not replace the DSP, which remains the activation and bidding layer, nor the sell-side infrastructure behind the inventory.

See how this changes the buying path on the homepage, and what it means for campaign economics on the performance page.

How we work

One independent team, brief to report.

We plan, buy and optimise the whole media mix in-house — hands-on from the first brief to the final report.

Brief

Objective, audience and budget — we translate them into a plan.

Media plan

The right channel mix, mapped to your funnel stage and KPI.

Buy & optimise

Activation through the selected DSP, with curated supply and daily optimisation.

Report

Clear results and learnings — ready for the next flight.

Targeting · data

Three kinds of data, one plan.

We target with whatever fits the objective — and blend the three, cookie-ready and cookieless.

First-party

Your own CRM, site and app audiences, activated subject to the consents you have collected.

BEST FOR

Known & loyal audiences

Third-party

Audience segments from data partners — reach and prospecting at scale.

BEST FOR

Finding new customers

Contextual & semantic

Target the content and meaning of the page, not the person — cookieless and brand-safe.

BEST FOR

Cookieless reach & context

PRIVACY-CONSCIOUS ACTIVATION

Campaign setup takes applicable consent, privacy and data-protection requirements into account.

BRAND SAFETY

Premium inventory verification

SIGNAL QUALITY

Match rates depend on the data source, market and platform used.