Legal

Terms & Conditions

Last updated: 12 August 2026

These terms govern the programmatic media buying services provided by BIDFLOW LLC (“Bidflow Invest”, “we”, “us”) to its business clients (“Client”, “you”). They apply to every quotation, insertion order and campaign, unless a signed agreement between us states otherwise — in which case that agreement prevails.

These terms are for business clients only. Bidflow Invest does not sell to consumers. By engaging us you confirm that you act for professional purposes and that you have authority to bind your organisation.

1. Definitions

Services — planning, buying, optimisation and reporting of programmatic advertising campaigns across display, high-impact display, video, connected TV, digital audio and digital out-of-home inventory, together with other formats expressly agreed in an Insertion Order.
Media Spend — the amounts paid to demand-side platforms, curation platforms, exchanges and publishers to purchase advertising inventory.
Fees — our remuneration for the Services, separate from Media Spend.
Insertion Order — the document setting out a campaign's budget, period, formats, targeting and objectives, signed by both parties.
Campaign Data — delivery, performance and audience data generated by running your campaign.

2. Scope of the Services

We are platform-independent: the demand-side platform, curated marketplaces and supply routes are selected per campaign against the objectives set out in the Insertion Order. We buy inventory on your behalf through the selected demand-side platform, using curated supply where it adds value, and manage delivery and optimisation for the duration of the campaign. Curation shapes which inventory is prioritised and how it is accessed; it does not replace the demand-side platform or the sell-side infrastructure.

Unless expressly agreed in writing, the Services do not include creative production, ad server licensing, brand-safety verification by a third-party vendor, or the purchase of audience data segments.

3. Engagement and activation

You send a brief.
We return a proposal and an Insertion Order.
Once the Insertion Order is signed and the required assets and platform accesses are in our hands, we activate the campaign.

Campaigns are typically live within 72 hours once the Insertion Order is signed and all required creatives, tracking and approvals have been received. That is a target based on our normal operations, not a contractual guarantee.

4. Fees, Media Spend and payment

Fees and the treatment of Media Spend are set out in each Insertion Order. Media Spend is passed through to you; it is not part of our Fees.

Invoices are issued in euros (EUR), US dollars (USD) or UAE dirhams (AED), as stated in the applicable Insertion Order, and are payable upon receipt.

Where an invoice is issued in a currency other than the one in which Media Spend was incurred, the conversion rate applied is the one in force on the date of invoice. Bank charges and currency conversion costs on your side are borne by you.

Amounts are exclusive of any tax, levy or withholding that may apply in your jurisdiction; where such amounts are due, they are borne by you.

If an invoice remains unpaid, we may — after notifying you in writing — suspend or pause active campaigns until payment is received. We will not be liable for the loss of delivery, reach or performance resulting from such a suspension.

5. Refunds and credits

Payments are non-refundable seven (7) days after receipt of funds.

A written refund request received by us within that seven-day period is assessed against the Services already performed and the Media Spend already committed to platforms or publishers, which is never refundable once committed. Any balance is returned by the original payment method.

After that seven-day period, no sum is refunded in cash. Where a campaign is cancelled, suspended or does not proceed, any amount not spent is converted into a credit that you may use against future campaigns.

Credits are issued in the currency of the original invoice, are valid for twelve (12) months from the date of issue, are usable against Fees and Media Spend on any subsequent Insertion Order, and are neither exchangeable for cash nor transferable to a third party.

This clause applies whichever party ends the engagement and for whatever reason, save where a refund is required by a mandatory rule of law.

6. Your obligations

Provide creatives, landing pages and tracking that are functional, lawful and compliant with the policies of the platforms on which they will run.
Hold all rights and licences necessary for the assets you supply, including images, video, music and trademarks.
Ensure that any audience or first-party data you provide for activation was collected lawfully and with the consents required for advertising use.
Give timely approvals. Delays in approvals shift delivery timelines accordingly.

You remain responsible for the content and claims of your advertising. We may decline or stop running material we consider unlawful, deceptive or damaging to the inventory partners we work with.

7. Performance

Programmatic advertising is bought in a live auction environment. Prices, available inventory and results vary continuously and depend on factors outside our control — competitive pressure, seasonality, your creative, your offer and your landing experience.

We do not guarantee any specific result: no guaranteed CPM, no guaranteed volume of impressions, clicks, conversions or return on ad spend.

Any pricing improvements, CPM savings, benchmarks or performance examples published by Bidflow — including the commercial claim of up to 15% lower CPM — represent historical or observed campaign outcomes and do not constitute a guarantee of future pricing or performance. Actual results depend on market, format, inventory, targeting, campaign configuration and other conditions.

What we do commit to is executing the campaign diligently, against the objectives agreed in the Insertion Order, and reporting on it honestly.

8. Reporting and Campaign Data

We provide reporting on delivery and performance for the duration of the campaign, at the frequency stated in the Insertion Order.

You retain ownership of the data you provide. Campaign reporting and exportable delivery data are made available subject to applicable platform, partner and licensing rights. Third-party audiences, DSP and SSP proprietary data, licensed data and publisher data remain subject to the rights of their respective owners. We may use aggregated, anonymised and non-identifying metrics to improve our own buying models and benchmarks.

9. Personal data

Where personal data is processed in connection with a campaign, the respective data-protection roles of Bidflow, the Client and relevant technology partners will depend on the processing involved and will be documented where required. A data processing agreement is available on request and, where the GDPR applies, will be entered into before any such processing begins.

How we handle personal data collected through our own website is described in our Privacy Policy.

10. Confidentiality

Each party keeps confidential the non-public information it receives from the other — including budgets, rates, strategies, results and the terms of any Insertion Order — and uses it only for the purpose of the engagement. This obligation survives the end of our relationship by three years. It does not apply to information that is already public, independently developed, or that must be disclosed by law.

11. Intellectual property

You keep all rights in your brand, creatives and data. We keep all rights in our methods, models, tools, templates and reporting formats. Nothing in these terms transfers ownership of either party's pre-existing intellectual property.

12. Liability

We are liable for direct damage caused by our own failure to perform the Services with reasonable skill and care.

To the fullest extent permitted by law, we are not liable for indirect or consequential loss, loss of profit, loss of revenue, loss of anticipated savings, loss of business opportunity or reputational harm.

Our total liability arising out of or in connection with an engagement is limited to the amount of Fees (excluding Media Spend) actually paid by you in the three months preceding the event giving rise to the claim.

Nothing in this clause limits liability that cannot lawfully be limited, including liability for fraud or wilful misconduct.

13. Duration and termination

Either party may terminate an engagement by giving seven (7) days' written notice to the other.

On termination: campaigns are paused or allowed to complete as agreed between us; Media Spend already committed to platforms or publishers remains payable; and Fees are due for the Services performed up to the effective date of termination. Sums already paid are treated in accordance with clause 5 (Refunds and credits).

Either party may terminate immediately, without notice, if the other commits a material breach that is not remedied within 14 days of being notified of it, or becomes insolvent.

14. Force majeure

Neither party is liable for a failure to perform caused by an event beyond its reasonable control — including platform or exchange outages, network failures, acts of government, or the suspension of an inventory source. The affected obligations are suspended for the duration of the event.

15. Changes to these terms

We may update these terms. The version in force at the date an Insertion Order is signed is the version that applies to that campaign. Material changes are published on this page with a new date at the top.

16. Governing law and jurisdiction

These terms are governed by the laws of the United Arab Emirates as applicable in the Emirate of Sharjah. Any dispute that cannot be resolved amicably falls within the exclusive jurisdiction of the courts of Sharjah.

17. Contact

Questions about these terms: support@bidflowinvest.com.